#21: Blogging Ins & Outs

Just like Twitter, blogging can be misunderstood. A good blog serves a greater purpose; it offers something of value to the world. What is your passion? Blog about that! I am. Plus, being a successful and cogent blogger can lead to speaking engagements and workshop invitations. I know.

Of course, personal rants and revelations are allowed, but at a ratio of 6 or 8 informational posts to every 1 personal post. This really isn’t about you, it’s about your credibility. So here we go:

Step 1: Go to WordPress.com or Blogger.com – they are the biggies, and they’re free. Create your blog account in your AUTHOR name. Choose a design that echoes your webpage and business cards. Upload your professional photo. Write a professional bio. Choose all the widgets that make sense: links to your website and a subscribe button for followers, for example.

Step 2: Decide what you will blog about. Everybody knows something about something. And if you are writing a book, you must have done some research. Can you turn that into a series of posts?

Step 3: Decide when you will post. Posting regularly is crucial! Set a schedule that you can live with – such as once a Wednesday, or every Monday and Thursday – and stick to it.

Step 4: Pre-write your posts a week in advance so you have time to assure they are clean (spelling & grammar) and ready to go. Make them short and to the point; three short posts are better than one rambling one. Don’t bore anyone! You want them to buy your books, remember?

Step 5: Make your posts easy to read. Break up the paragraphs. Use lists – both bulleted and numbered. Quotes are good, they engage the reader.

Tips for a Successful Blog

  • Your blog is a process. You’ll get a little better every day.
  • Who is your audience? Track which posts get the most traffic and comments. Use that to formulate future blogs.
  • Use key search words within your blog, blog titles and page titles. These are hot-button words that will make you blog show up on a search. Try: https://adwords.google.com/select/KeywordToolExternal Click on Keyword Tool Tips.
  • Add photos on occasion. But if you can’t take them yourself, don’t steal them off of Google. Go here: http://www.flickr.com/creativecommons/by-2.0
  • Show your personality. Take what you know and turn it into a story in your own words. Talk about your experiences too; real life is interesting.
  • Welcome new posters with a friendly response comment.
  • Facilitate conversation by starting and ending with a question.
  • Answer questions in blog comments, and thank your subscribers and commenters for their input.
  • Visit other blogs and get in the discussion. That’s one way people can find YOUR blog. If you leave an intriguing comment, people will want to find out more about you and click through to your blog.
  • Become a guest blogger. Others in your author group must blog – exchange guest appearances.


Once you have a consistent blog with fascinating content, it’s time to step into something much more terrifying: video blogs. After all, YouTube.com is the largest search engine after Google. And it’s free.

Step 1: Create a YouTube account (follow the buttons on the home page of YouTube.com) and create your own channel in your AUTHOR name.

Step 2: Mess around with whatever camera (built into your laptop or hand held) that you will be using until you figure out lighting and picture composition.

Step 3: Make a sample video and upload it to your channel.

Step 4: Link your YouTube channel to your website, Facebook and blog.

Your video blogs can restate your written blogs, or have totally different subjects. I plan to video these blog posts when I finish the written series. But I also plan to upload clips of appearances if I can get video of high enough quality. In the meantime – and I cannot believe I am actually posting this – you can see my first attempt on my YouTube channel:

I’m not worried about putting up my experiment because no one knows it’s there yet. It’s just between us.

Did you notice that all these social media sites are free to use? What better tools could there be for marketing a new product than free ones? This should get you started. If you have any questions – feel “free” to ask!

4 Responses to “#21: Blogging Ins & Outs”

  1. 1 Sherry James 02/11/2010 at 11:58 AM

    Hey, Kris. Great blog! You mentioned consistency, but how many times per week/month do you really need to blog in order for it to truly be effective? Can you blog 3 – 4 times per month and still build a following?

    Sherry James

    • 2 kristualla 02/11/2010 at 7:53 PM

      In my opinion – yes. But being regular does help people find you. If you said you were ALWAYS posting on, say, the 1st and the 15th, it would help those following you to check in. You know how short our attention spans are getting! You don’t post and we forget you…

      Short posts put up OFTEN beat long posts that are spread out or sporadic.
      Kris 🙂

  2. 3 annvidean 02/11/2010 at 4:25 PM

    Great tips. Thanks, Kris!
    – Ann Videan (www.videanunlimited.com/)

  3. 4 kristualla 02/11/2010 at 7:54 PM

    Thanks, Ann!
    Kris 🙂

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Authorpreneur Kris Tualla


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