Romantic Times Booklovers Convention: PROMOTION ~ The READER Version a.k.a Building Your Tribe!

Did you like the last post on promotion? But wait – there’s more! πŸ™‚

According to what I heard at RT, a new author’s READER push should begin 2 months before the book is released. Here are some ideas from the RT seminar that target READERS:

  1. Write something from your character’s perspective: a blog, newsletter, an author (that’s you) interview, a Facebook page. Update on a regular schedule – at least once a month.
  2. Enter contests where READERS are judging.
  3. Offer free reads on your website such as short stories about secondary characters and deleted scenes from your books.
  4. Participate in blog tours – especially READER blogs – and always give something away.
  5. Connect your website to other authors who write in your genre. Those readers find you, and your readers find them.
  6. Hold Facebook contests where readers post on your wall.
  7. When the last book in a series is released, give the first book away.
  8. Make funny videos and upload them to your YouTube channel. Even if your books aren’t funny, laughter goes viral; dark and serious doesn’t.
  9. Find a gimmick. It makes you memorable.
  10. Take a look at buying promotion. Names tossed out were: Author Buzz, Constant Contact, Writerspace, Host for You, Sparklist, Fresh Fiction and DearReader.com
  11. Look at technology. How can you use it to push content to readers? Are Smartphones in your future?
  12. Arrange as many signings or appearances as you can, even on vacations or other trips – and list every single one of them on http://www.BookTour.com!
  13. Follow the 3-click rule: Website visitors should be able to purchase your books in 3 clicks or less.
  14. Join a local Speaker’s Bureau.
  15. Contact local newspapers and your TV stations’ local shows.

*whew* …Makes me tired to think of it all!

For independently published (and e-published) authors, this type of publication will supplant much of the trade promotion, as indie-pubbed books don’t get ordered by the Big Box Bookstores, as a rule.

But according Publisher’s Weekly, more than 764,000 self-published and micro-niche books were published in 2009, compared to 288,000 traditionally published books, so obviously the competition is there – and it’s stiff. (Stay tuned for my next series: The Death of Traditional Publishers? A Compilation of Opinions – with some exciting guest input!)

No matter where or how an author is published these days, it’s obvious: effective promotion, dogged perseverance and endless patience are the keys to success!

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4 Responses to “Romantic Times Booklovers Convention: PROMOTION ~ The READER Version a.k.a Building Your Tribe!”


  1. 1 Donna Del Grosso 05/10/2010 at 10:55 AM

    Wow, Kris…….
    Great tips. I’m wondering how anyone has time to do it all and sleep as well

    LOL!

  2. 3 Katharine Ashe 05/11/2010 at 6:54 AM

    This is great, Kris! I’m a debut author (come July 27), so I welcome all advice. Kudos to you for using the technology to your advantage–your invitation to this blog came via my FB page. πŸ™‚


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Authorpreneur Kris Tualla

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